See how modern people teams use people analytics in their day-to-day business.
FRIEDA’S MISSION CONTROL CENTRE
Frieda leads the People function at the scale-up Sastrify as the Head of People & Culture. With extensive experience in building and managing people & culture strategies in fast-paced environments, she is dedicated to creating an engaging employee experience while driving change and innovation in people management and PX (People Experience) design. At Sastrify, Frieda built up analytics capabilities within the People team to identify challenges and opportunities throughout the employee lifecycle. This data-driven approach allows her to:
a) Enhance the employee experience through targeted actions
b) Secure buy-in from business leaders and management
Let’s have a look at how Frieda set up her Mission Control Centre to visualize data and measure metrics across the employee lifecycle.
Especially during high-growth phases, Frieda recommends regularly monitoring recruiting speed metrics, such as time-to-hire and time-to-fill. This helps manage expectations regarding headcount planning and keeps hiring managers informed and aligned.
Looking at the offer acceptance rate per department and per position over time reveals insights into how competitive the offers are in the market.
Understanding the recruiting channel performance is crucial to optimizing recruiting efforts and allocating budget accordingly.
To gauge the quality of hires, Frieda advises tracking the attrition rate after the first six months (probation period) and evaluating the performance ratings of new hires after their first year. These data points provide essential insights into the effectiveness of the hiring process and help ensure that high-quality candidates are being brought on board.
On a strategic level, Frieda’s primary objective is to align the company’s headcount plan with its overall goals. By consolidating all relevant data into a single platform, she can accurately forecast hiring needs and monitor progress to ensure the company stays on track with its hiring plan.
In fast-paced environments, career development plays a crucial role in employee retention. Therefore, Frieda monitors promotion rates across departments to identify patterns and address any structural issues within teams.
An effective early indicator of potential attrition is employee engagement. To stay ahead of this, Frieda regularly conducts surveys within her organization to track changes in engagement levels over time, gaining valuable insights that help her take proactive measures.
In combination with engagement, Frieda recommends looking at the absence in the different teams over time.
Assessing workforce productivity can be challenging. Frieda uses revenue per FTE as a key productivity metric, as it directly links individual contributions to the organization’s financial performance, offering a clear measure of how effectively the workforce is driving business growth.
To ensure fair compensation for performance and experience, Frieda emphasizes the importance of conducting regular compensation reviews and establishing a clear compensation philosophy. This approach fosters accountability and adherence to consistent principles in compensation design, helping to mitigate attrition by maintaining competitive and equitable pay practices.
Frieda prioritizes uncovering structural biases and gaps – such as those related to gender, seniority, or recency – by regularly reviewing the compensation structure. This ensures equitable and fair pay, which is key to boosting engagement and retaining employees.
Analyzing attrition rates across different performance groups provides valuable insights into the overall health of attrition and shifts in talent composition, helping Frieda to assess organizational effectiveness.
Frieda’s Mission Control Centre enables her and her team to see trends and patterns in the organizational health and people experience.
If you want to follow Frieda’s journey, feel free to connect with her via LinkedIn.
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