Customer Success Story

Transforming Sastrify's Workforce Through Data-Driven Insights

With peopleIX, Frieda Möcker's Product-led People Ops transforms HR at Sastrify, enabling proactive workforce management through data-driven decisions.

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About Sastrify

Sastrify, founded in 2020, is a SaaS procurement solution that’s transforming the way digital-first companies discover, buy, and manage their software and cloud subscriptions. By optimizing procurement processes, Sastrify allows businesses to remain laser-focused on their core missions. With a highly motivated and skilled workforce, Sastrify understands that its people are the driving force behind its success.

The Challenge

As Sastrify scales, Frieda Möcker, Head of People & Culture, drives growth with the Sastrify People Team by focusing on curating an environment that enables impact on all levels. With a progressive mindset, she views HR not merely as a support function, but as a key driver for achieving company goals through enablement and data-driven decisions.

She defines the People Team as the Product Managers of the Employee Experience – a subscription product employees buy into on a monthly basis. Based on this she applies principles and methodologies from other business areas like Product Management and Experience Design to the People & Culture space.

Frieda’s strategy centers on a Product-Led People function that continuously provides increasing value, ensuring employees renew their “subscriptions” (employment), stay engaged and grow in a high-impact environment.

Her philosophy follows three key product principles:

Think like a Scientist Focus on evidence-based, data-driven approaches and discovery, fully understanding problems before designing and iterating on value-creating solutions.
Maximize Impact to the Mission
Develop a People Experience strategy that aligns with the company’s mission, clearly focusing on having commercial impact as a People function.
Achieve everything through others
Product Managers do not directly operate the product, instead they enable those around them to do it better. It is about making managers and employees more accountable for the deliverables and minimizing People Team interventions wherever possible.

Key Challenges Frieda faces include:

Enabling Leadership Through Data

Providing managers with critical insights and tools to make informed decisions aligned with business objectives

Predictive and Personalised Interventions

Using data to gather insights about e.g. employee engagement, potential churn risks and leveraging those insights to tailor solutions to individual needs.

Telling clear Data Stories

Basing People Programs on evidence-based, data-driven insights instead of assumptions and ensuring management buy-in.

"I see myself in a role to ensure that we can build a more resilient, data-driven People function to enable Sastrify's mission."

Frieda Möcker

Head of People & Culture, Sastrify

The Decision

Frieda seeks solutions that empower her team to move beyond reactive decision-making and fully realize the vision of a Product-Led People function. This is where peopleIX becomes crucial to her vision.

What draws Frieda to peopleIX:

Real-time insights

Employee Health and Attrition Risk indicators enable Sastrify to monitor engagement and predict turnover risks early.

Empowering data stories

peopleIX enables the People Team to craft clear and actionable data stories, guiding leadership in decision-making.

Collaborative development

The openness of the peopleIX team to co-develop features and help bring progressive ideas to life in their tool.

The Implementation

Frieda and her team worked closely with peopleIX to roll-out the platform and bring their vision of an Employee Health Score to life. peopleIX focused on developing the Attrition Risk featrue based on preliminary thoughts, concepts and inputs shared by the Sastrify People Team.

Two main questions guided this development:

What are relevant indicators for measuring employee health?
Personal & team information, career development & leadership, satisfaction & engagement, performance & attainment.

How do we automate the process of collecting and tracking those data points?
Consolidating data from various source systems like HRIS, ATS and engagement tools.

The co-developed Attrition Risk board aggregates these insights, making it possible to identify and manage risks proactively. With peopleIX, Sastrify’s People function transitions from reactive HR practices to a data-driven, proactive strategy.

Using peopleIX insights, Frieda and her team hold check-ins with leaders, providing clear data stories that help guide and coach them in their decision-making processes. This approach ensures that people-related decisions are well-informed, backed by data and aligned with business objectives.

"We aren't just looking for data. We need actionable insights to manage risks and empower our leaders proactively. peopleIX gives us the tools to achieve that."

Frieda Möcker

Head of People & Culture, Sastrify

The Results that Drive Success

The results align perfectly with Frieda’s Product-Led People approach:

Optimized Risk Management

The Attrition Risk board helps understand Employee Health, manage attrition, allowing the team to address issues preemptively.

Increased Enablement

Leaders receive coaching and enablement based on clear data insights, improving their decision-making capabilities.

Alignment with Company Goals

Continuously improving people processes ensures the People function remains aligned with strategic objectives.

Scalability for the future

Insights from peopleIX guide hiring and retention strategies, allowing Sastrify to scale effectively.

All-in-1

vs. previously 3 platforms
(Workable, Leapsome & Personio)

People Analytics help you to get deeper insights into your Workforce. With peopleIX you can collaborate on your data in real time.

Let's Collaborate

Frieda's Favourite Part

Frieda’s favorite aspect of peopleIX is how it allows her to fully realize her vision of building a Product-Led and data-informed People function. By integrating data and analytics into people decision-making, the platform empowers her team to act with confidence, aligning People initiatives with business outcomes.

What’s Next?

Looking ahead, Frieda plans to expand Sastrify’s use of peopleIX, incorporating predictive workfoce planning and advanced churn prediction models. She is also focused on educating her peers in the People & Culture space on how to think and act more like product managers—using data to design impactful people processes that align directly with company goals.

Are you interested in creating the same success?

With the support of peopleIX, Frieda and her team have transformed Sastrify's people and culture into a progressive, data-driven function. This shift has enabled them to optimise people management, reduce risk and empower leaders with actionable insights, laying a strong foundation for Sastrify's continued success and future growth.

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