Sastrify's workforce transformation through data-based insights

The challenge

With the growth of Sastrify, Frieda Möcker, Head of People & Culture, is driving the expansion of the company through her people team — with a focus on creating a work environment that has an impact on all levels. With a progressive mindset, she sees HR not only as a supporting function, but as a central driver for achieving corporate goals — through empowerment and data-based decisions.

Frieda describes her people team as the product managers of the Employee Experience — a subscription product that employees “renew” on a monthly basis. In doing so, she consistently transfers principles and methods from areas such as product management and experience design to the area of people & culture.

Their strategy is based on a Product-Led People feature that continuously delivers added value so that employees renew their “subscription” (employment), stay engaged and grow in an effective environment.

Their philosophy is based on three key product principles:

• Think like a scientist
  Use evidence-based, data-driven approaches and insights to fully understand problems before designing and iteratively improving value-added solutions.
• Maximize mission impact
  Develop a people experience strategy that is clearly linked to the company mission and focuses on the commercial success of the people function.
• Achieve everything through others
  Product managers don't directly control the product, but empower others to make it better. The aim is to make managers and employees more accountable and to keep the intervention of the people team as low as possible.

The decision

Frieda is looking for solutions that empower her team to go beyond reactive decisions and fully implement the vision of a Product-Led People function. This is exactly where PeopleIX plays a decisive role for them.

What Frieda particularly likes about PeopleIX:

• ‍Real-Time Insights
  Indicators on health and exit risks help Sastrify to monitor engagement and take action at an early stage.
• Clear data stories
  PeopleIX enables the people team to prepare well-founded analyses and support leadership in making decisions.
• Joint development
  The PeopleIX team is open to co-creation and brings new ideas directly into the tool.

The implementation

Frieda and her team worked closely with PeopleIX to launch the platform and make their vision of an Employee Health Score a reality. peopleIX focused on developing the exit risk feature based on initial ideas, concepts and impulses from the Sastrify People team.

Two central questions guided development:

• Which indicators are relevant to measure employee health?
  Personal and team-related information, career development and leadership, satisfaction and commitment, performance and goal achievement.
• How can the collection and tracking of these data points be automated?
  By consolidating data from various source systems, such as HRIS, ATS, and engagement tools.

The jointly developed Attrition Risk Board bundles all relevant findings and makes it possible to identify risks at an early stage and take targeted countermeasures.

With PeopleIX, Sastrify's people sector is moving away from reactive HR processes towards a data-driven, proactive strategy.

Based on insights from PeopleIX, Frieda carries out regular check-ins with managers — supported by clear data stories that help with decision-making and coaching.

In this way, people's decisions are not only comprehensible and well-founded, but also geared specifically to corporate goals.

Results that drive success‍

The results fit in perfectly with Frieda's Product Led People approach:

• Early risk management
  The Attrition Risk Board helps to better understand withdrawals and to act proactively.
• Stronger leadership
  Data-based coaching improves leadership team decisions.
• Strategic orientation
  Optimized people processes remain close to corporate goals.
• ‍Scalable growth
  Insights from PeopleIX support effective hiring and retention strategies.