Customer Success Story

Data-driven HR transformation at SNOCKS

By integrating peopleIX, Michael Schmidt is driving a data-driven HR transformation at SNOCKS, laying the foundation for a future-proof HR strategy that aligns with the company's ambitious goals.

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35 Days

Reduced time to hire from 58 days to 35 days within the first 8 months of using peopleIX.

15%

Improvement in data quality after implementing peopleIX.

4 Weeks

Duration to complete peopleIX integration and gain access to critical HR metrics.

About SNOCKS

Founded in 2016, SNOCKS has become a preeminent e-commerce brand known for its high-quality socks and underwear that combine style and comfort. As SNOCKS expanded rapidly, maintaining the company’s strong culture while managing a growing workforce became increasingly important. This challenge prompted Michael, Head of HR, to initiate a data-driven HR transformation aimed at enhancing SNOCKS’ HR capabilities. By leveraging data analytics, Michael focused on optimizing talent management and employee engagement, ensuring that the HR function aligned with the company’s ambitious growth objectives.

The Challenge

When Michael joined SNOCKS as the new Head of Human Resources, he faced the substantial challenge of modernizing the HR function to keep pace with the company’s rapid growth. His mission was to transform the department to address the organization’s evolving needs.

Lack of data awareness

Prior to PeopleIX, the concept of data-driven HR was virtually non-existent at SNOCKS. The team was not aware of what HR metrics could reveal and even basic reports were rarely reviewed.

Speed and efficiency of decision making

Michael needed a tool that could be quickly integrated, generate actionable insights and improve data quality to inform critical HR decisions.

Scalability and ease of use

With limited resources to build an in-house solution, Michael was looking for a platform that was both easy to use and capable of scaling as SNOCKS continued to grow.

The Decision

Faced with these challenges, Michael recognized the need for a robust people analytics tool. After evaluating options, he chose PeopleIX for its seamless integration, quick implementation, and user-friendly interface. PeopleIX provided exactly what SNOCKS needed to transition to a data-driven HR approach without requiring extensive internal resources.

What draws Michael to peopleIX:

Seamless Integration

peopleIX integrates effortlessly with existing systems, facilitating a smooth transition with minimal disruption to operations.

User-Friendly Interface

Its intuitive design empowers the HR team to adopt and utilize the tool effectively, enhancing overall efficiency.

Scalability

peopleIX is designed to grow with SNOCKS, ensuring it can meet the evolving demands of the organization as it expands.

The Implementation

Michael initiated the PeopleIX integration just four weeks after joining SNOCKS. The quick process enabled him to access critical HR metrics and make informed decisions. A standout feature was the Data Quality tool, which ensured the accuracy of HR data from the outset, establishing a Data-Driven HR Transformation at SNOCKS.

The speed at which peopleIX provided us with reliable insights was a key factor. It allowed us to move from decision to action without missing a beat."

Michael Schmidt

Head of HR

The Results that Drive Success

The impact of peopleIX on SNOCKS has been transformational, particularly in the way it has enabled the HR team to operate more effectively:

Faster onboarding

The rapid integration of peopleIX enabled Michael to reduce the average time to hire by from 58 days to 35 days within the first 8 months (Comparison Q1 vs Q2) of implementation. This allowed new hires to quickly align with SNOCKS’ values and contribute to the company’s goals.

Improved data awareness

The implementation of peopleIX not only improved data quality by 15%, but also fostered a culture of data-driven decision making within the HR team. Team members who were initially unfamiliar with HR metrics began to see the value in the data, leading to more informed and strategic decisions.

Improved candidate experience

Using data from peopleIX, Michael was able to restructure the talent acquisition team, resulting in improved recruitment processes and a better candidate experience.

15%

Improvement in data quality

35 Days

Reduced time to hire

4 Weeks

Duration until first results

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Michael's Favourite Part

Michael’s favourite aspect of peopleIX is its usability and cultural fit. The platform’s intuitive design and seamless integration with existing tools has made it an indispensable part of SNOCKS’ HR operations, allowing the team to focus on strategic growth rather than getting bogged down in technical complexities.

What’s Next?

Looking ahead, Michael plans to extend the use of peopleIX to other HR functions such as compensation management and workforce planning to continue to drive strategic decisions. In addition, SNOCKS is looking forward to implementing upcoming features that will further enhance their HR strategy and support their ambitious growth targets.

Are you interested in creating the same success?

With the help of peopleIX, Michael and his team have successfully established a Data-Driven HR Transformation at SNOCKS, laying the foundations for continued success. The platform has enabled SNOCKS to maintain its strong culture while scaling its operations, ensuring that the HR team can effectively support the company's rapid growth and future ambitions.

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